Heart of Travel, founded by Chelsea Glass, is transforming tourism by prioritizing responsible practices and cultural connections. Its immersive tours support local economies, celebrate linguistic diversity, and encourage travelers to step out of their comfort zones. With a focus on sustainability and meaningful impact, the company is setting new standards for intentional travel.
In an era when travel often prioritizes convenience over connection, Heart of Travel stands out for its commitment to responsible tourism. Founded by Chelsea Glass, the company is reshaping the way people experience Latin America by fostering genuine cultural exchanges and supporting local communities.
“We’re trying to get as much of the money clients send us into small businesses,” Glass says. “You won’t see us at chain hotels or restaurants. We typically work with local providers as much as possible.”
Beyond Sightseeing
Voted as Sacramento’s Best Travel Agency in 2023 and 2024, Heart of Travel’s tours go beyond typical itineraries. Whether it’s learning from a Mayan weaver in Guatemala or exploring urban art in Medellín, Colombia, the company ensures that travelers engage directly with the people and cultures they visit. “We want travelers to meet people and hear their stories firsthand,” Glass says. “It’s about creating environments where connection and conversation can happen.”
This approach includes addressing common misconceptions about indigenous cultures. “There’s often an over-romanticization of Indigenous communities,” Glass explains. “We make it clear that Mayan culture is alive today. It’s not just an ancient relic.”
Supporting Local Economies
In Cuba, where private business ownership is rare, Heart of Travel’s tours are a lifeline for many entrepreneurs. “Tourism is the primary way a privately owned business in Cuba can succeed,” Glass notes. From supporting a recycling project to partnering with a cheese producer, Heart of Travel ensures that its itineraries have a meaningful economic impact.
Similarly, in Guatemala, the company collaborates with Casa Florishcaco, a textile cooperative, to provide workshops and economic opportunities. “We’ve helped bring them customers that have significantly increased their revenue over the past eight years,” Glass says.
Heart of Travel also supports artisans and local guides in Colombia, Ecuador, and Mexico. In Medellín, for instance, the company partners with urban artists to create walking tours that showcase vibrant street art and tell the neighborhood’s transformative story. These partnerships reflect Heart of Travel’s philosophy of leaving a positive imprint on every destination.
Language as a Bridge
Language plays a pivotal role in Heart of Travel’s philosophy. “Everyone on our team is bilingual in English and Spanish,” Glass shares. “Language is an incredible tool for connection, and we encourage our travelers to practice Spanish.” The company also highlights the linguistic diversity of Latin America, where dozens of Indigenous languages are still spoken.
“It’s not just about speaking Spanish,” Glass adds. “It’s about understanding the cultural context behind the language and how it shapes interactions. We want our travelers to gain a deeper appreciation of this diversity.”
Embracing the Unknown
Traveling with Heart of Travel means stepping out of your comfort zone—but not without support. “We do everything in our power to ensure trips run seamlessly,” Glass says. “But when unforeseen challenges arise, we encourage travelers to lean in and embrace the unknown.”
The company’s tour leaders play a key role in creating a sense of security and connection. “They’re deeply rooted in the regions they guide,” Glass explains. “Many of them invite travelers into their homes, creating opportunities for authentic interaction.”
One unique aspect of Heart of Travel’s tours is the emphasis on building relationships. “It’s not just about meeting someone for an hour,” Glass notes. “When you interact with someone multiple times during a trip, it deepens the connection and makes the experience more memorable.”
The Future of Responsible Travel
As Heart of Travel looks to the future, its dedication to responsible tourism remains steadfast. The company is planning to launch a membership club to keep travelers engaged between trips. “We’re envisioning a platform where our community can connect, share experiences, and stay inspired,” Glass says.
This vision extends to offering niche travel experiences, such as customized group tours and themed trips focused on areas like textiles, food, or conservation. By continuing to innovate while staying true to its mission, Heart of Travel is setting new standards for intentional travel.
“Travel can be a force for good when done responsibly,” Glass concludes. “We’re not just showing people the world; we’re helping them connect with it.”
To learn more about Heart of Travel, visit their website and join their community by following them on Instagram! Stay tuned for their upcoming trips happening in 2025.
