Shopping in SoHo NYC: The 26 Best Stores Right Now

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Shopping in New York City can be both exciting and overwhelming. With an abundance amount of stores, it can be pretty difficult to pick out which ones you’d like to shop in.

Also, each neighborhood and area will determine what kind of stores there are. So you’re probably asking yourself, “where can I shop in Manhattan?” The most common places to shop are 5th Avenue in Midtown and SoHo. Right after breakfast, you can make your way towards SoHo to check out the shopping scene. Also, top shops in New York City are located in SoHo. People can shop at more affordable stores such as H&M, Zara and Uniqlo to more expensive ones such as Off-White, Louis Vuitton and Gucci.

Where is the best place to go shopping in SoHo?

The best streets to shopping in SoHo are Spring Street, Broome Street and Prince Street as well as Broadway!

Affordable and Cheap Stores in SoHo

Let’s be real. SoHo shopping can really affect your wallet. If you want to ball on a budget, then we recommend these stores below while shopping in SoHo:

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    01 UNIQLO Soho Store

    This store has been making a buzz these past few years and for good reason. Not only is their clothing affordable, but the quality of their product is exceptional. We think it’s the best place to get basics. Their clothes are minimal and versatile which is a plus. Also, they collaborate with well-known designers from time to time such as Alexander Wang and JW Anderson. 

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    02 MUJI SOHO

    Everlane is another great store in Soho to grab essential pieces such as t-shirts, button-downs and denim. They’re known to source exceptional fabric without the high prices that come with designer pieces. Another point to consider is that Everlane doesn’t follow trends and only make classic pieces that will last. 

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    03 What Goes Around Comes Around in SoHo NYC

    You are looking for designer labels and luxury brands, but want a piece with charm and history? Then you should visit our favourite designer second hand shop. There you will find a huge selection of designer clothes, vintage Levi’s jeans, original band shirts, handbags and much more.

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    04 Everlane Soho

    Everlane is another great store in Soho to grab essential pieces such as t-shirts, button-downs and denim. They’re known to source exceptional fabric without the high prices that come with designer pieces. Another point to consider is that Everlane doesn’t follow trends and only make classic pieces that will last. 

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    05 T.J. Maxx SoHo New York

    T.J. Maxx is a well-known retail chain of fashionable branded clothing, shoes and accessories that also have a store in Soho New York. You can find it at the corner of Broadway and Broome Street.

Looking for a guided tour in Soho? Check out our recommendations:

Our Favorite Sports Stores in SoHo

If you’re looking for performance wear whether it’s for the gym or so you can just have more range of motion when you walk around NYC, then it’s best to check out these sports stores in SoHo.

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    01 Nike Soho

    The largest Nike store in the United States is located in the heart of New York City. At an impressive 68,000 square feet, this store is a must-visit while in NYC. Specializing in men’s, kid’s, and women’s athletic apparel, you can find shoes here for running, basketball, tennis, soccer, golf, and any other sport you can imagine. You will also find a vast array of athletic clothing and accessories, including yoga pants, t-shirts, hoodies, hats, and backpacks.

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    02 NikeLab 21M NYC

    A little bit further down the block from Nike SoHo is their NikeLab store at 21 Mercer Street. The difference with this store from Nike SoHo is the collection. You’ll find more streetwear-inspired pieces along with their major collaborations with prominent designers. Prices here can be a little expensive depending on the item you’re purchasing, so be prepared to put a dent in your wallet. 

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    03 adidas Originals Store

    This is Adidas’ lifestyle brand and one of our favourite stores when we are looking for sporty and stylish sneakers or sportswear. Located in the middle of SoHo you will find this mega-store with a wide and really good offer. The Originals series has the focus on the design of the 60s to 80s – reinterpreted. Here you’ll find collaboration pieces such as Alexander Wang and Mountain Engineering. If you want a pair of Yeezy’s this would be the store to go to. Just be prepared to fall in long lines.

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    04 adidas Brand Center New York

    Another brand that people are familiar with is the “Brand with the Three Stripes.” Adidas has been making a push these past few years and has been doing a great job. You’ll find a wide range of their collection at this store. If you want to buy cool sportswear in Soho, you should definitely stop by at Adidas!

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    05 REI SoHo Flagship

    If you’re an outdoors type of person, then this store is for you. REI carries brands such as The North Face, Patagonia and Columbia. It’s a great place to buy camping gear or if you’re trying to manage the cold in NYC, you should come here to see their collection of winter coats. 

The Best Boutiques in SoHo

Boutiques in SoHo are awesome because these stores carry different brands and are purposefully curated to satisfy their target market. Also, they could potentially have better deals than larger department stores and could carry brands that are difficult to find. These are our favorites.

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    01 Flying Solo

    This store Flying Solo is unique in a way that it is owned and operated by local and independent designers. Being the fashion industry is tough and finding an outlet to sell to customers is even harder. That’s why Flying Solo was created. It provides a platform for designers to sell their work.

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    02 If Boutique Inc

    If Boutique Inc is one of our absolute favorite stores in SoHo. Admittedly, If Boutique Inc is not the cheapest store in SoHo, but there are some pretty good deals here and the brands selected are top notch. The ambiance in this boutique is truly unique and worth a visit for the design alone. They have a great range of accessories, clothing and shoes for both men and women.

Our Favorite Men’s Stores in SoHo

Shopping in SoHo can definitely be overwhelming due to the amount of stores. Typically, men don’t like to go spend their money on clothing and it’s usually their significant other that does that for them. It’s also a little bit more difficult finding clothes for men that isn’t too simple or boring.

These are our favorite stores in SoHo that have a nice collection for men:

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    01 Blue in Green Boutique in SoHo

    This SoHo boutique carries casual menswear pieces. Most of the products in the store are from Japanese brands. They also carry custom-made jeans where the quality is impeccable. Clothing sold here ranges from your basic T’s, hoodies, to knits and outerwear. Aside from clothing, they also sell vinyl records and music. If you’re in the area, definitely drop-by and even grab yourself a cup of coffee in their in-store coffee counter.

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    02 Aimé Leon Dore

    Ok, so this is located right on the border of NoLita and SoHo but it’s in the area so we’ll make an exception. Aime Leon Dore has some really stylish pieces but also has a classic feel to them. The quality of their fabric is exceptional as well. It’s a brand that’s continuing to gain popularity. Be prepared to spend some money here, but it’s well worth it. Oh, there’s a cafe as well. 

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    03 J. Crew Men’s Shop SoHo

    The J. Crew Men’s shop carries everything you’ll need from shoes, suits to casual clothing. Their clothing fits are usually up-to-date and the style is very versatile. They usually have a great collection and you really can’t go wrong here!

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    04 Saturdays NYC Crosby St

    It’s a surf shop that serves coffee but also has some really great men’s pieces. The silhouettes and cuts on the clothes are great and the price point isn’t too bad. We would compare the prices to J. Crew. Also, on a nice beautiful day (or a cold snowy day, depends on what you think is nice), the back of the store has outdoor seating so you can enjoy the weather. 

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    05 Schott NYC

    Are you looking for amazing leather jackets? Then Schott NYC is the place for you. The quality of their leather is one of the best out there and has that classic American aesthetic that leather jackets are supposed to have. There’s no better place for leather jackets than Schott. I mean, they’ve been doing this since 1913 and the founder, Irving Schott was the first person to make the motorcycle leather jacket called the “Perfecto”.

High-End Designer Shopping in SoHo

Designer shopping in SoHo is easy because everything is here. It’s the reason why people shop in SoHo because you have access to so many designer stores. We love a lot of designer products, but we’ll keep this very limited. We’re going to keep Louis Vuitton in SoHo and Gucci in SoHo out of this list just because that’s most likely a given.

With that being said, these are our favorite high-end designer stores in SoHo:

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    01 Acne Studios Mercer Street

    Clean cuts, beautiful silhouettes and beautiful fabrics – that’s what defines ACNE Studios style. The best part of all this is that while it’s still pretty expensive, it’s not as expensive as other luxury brands. You can find everything from sneakers to outerwear here. They have several locations in New York City, but their store in Soho is the most beautiful!

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    02 Alexander Wang Flagship Store New York

    The designer Alexander Wang is big with celebrities and has had some of the biggest fashion shows. His products attracts big names and his clothing has a unique style. If you love the color black, then this is a store you should check out in SoHo. He’s one of the most influential designers in the fashion industry today.

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    Do you remember those sock looking like sneakers or those really chunky sneakers? Those shoes are from Balenciaga. They seem to always set the trend when it comes to footwear, but they’re more than that. They sell a variety of clothing and it’s worth checking out their store in SoHo.

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    04 Canada Goose New York

    On Wooster Street between Spring and Prince Streets is the flagship store of Canada Goose. The brand is super famous and you’ve probably seen its logo on a parka or winter jacket. 

    The traditional company is located in a Cast Iron building, typical for Soho. Inside it is very modern and minimalistic designed and offers you a wide range of winter clothes. 

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    05 Louis Vuitton

    All around Broadway you will find everything your heart desires – including, of course, the luxury brand Louis Vuitton. The popular classics are sometimes cheaper here in the US.

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    06 Moncler SoHo

    Moncler is known for its winter clothes and its excellent quality. Especially in freezing temperatures you can see many people wearing their clothes. They have been making a name for themselves in the fashion world for quite some time now. You’ve probably seen the puffer pants that some people wear. They were created by Moncler in collaboration with designer Craig Green. If your budget allows it, you should definitely stop by their store.

Hype, Trendy and Hip Stores in SoHo

SoHo is probably the trendiest neighborhood in NYC. You’ll see some of the most “hyped” up items here and they’re most likely the most sought after items in the world. Whenever a product with a lot of popular backing is about to release, waves of people will line up in front these stores to purchase that item or collection. There’s been times where a product will sell out in minutes. 90 percent of the time, those products will not be restocked which adds to its value. With that being said, these are the most hyped up stores in SoHo.

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    KITH serves as both a multifunctional lifestyle brand and a progressive retail establishment. You can choose from two locations in New York: one in Soho and the other in Brooklyn. Established in 2011, both of KITH’s store spaces are trendy, creating a unique experience for customers. Four years after opening, the brand expanded to Kith Treats, made with the concept of an artisan cereal bar in mind. You can order ice cream or milkshakes with cereal mixed in; what more could you want while shoe shopping? In addition to cereal milkshakes, KITH also offers a wide array of men’s, women’s, and kid’s footwear, apparel, and accessories. There is something here for everyone!

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    Supreme New York

    Other Shopping in SoHo


    The brand originated in SoHo and is pretty much the cult brand that hypebeasts line up for. They started doing collaborations with other brands way back in the day and they never repeat collections. This makes them highly sought after by fashion heads. There’s always long lines, especially on days where a new collection will come out. Also, be ready to fall in line and not be able to get anything you want. It’s that serious.

Honorable Mention: Apple SoHo

Apple SoHo

We realize people go to SoHo because of the clothing stores, but make sure to definitely check out the Apple Store in SoHo. Is your iPhone battery dying? Then come here to charge it real quick.

Well, there you have it. 22 stores in SoHo (plus Apple SoHo) that we recommend where you can shop. Tell us your favorite stores in the comment section below!


What Time Do Shops Open in SoHo?

The majority of the shops in SoHo open at 10AM, Monday-Friday. On Sundays, they open at 11AM. Not all of them follow the schedule, but a good amount of them do. We also recommend going in the morning because SoHo is usually pretty busy and can get hectic.

What Stop is SoHo?

There are many subways that lead to SoHo. Here is a list of subways stops in SoHo.

  • C E – Spring St.
  • B DFM – Broadway-Lafayette
  • R W – Prince St. and Canal St.
  • J QN– Canal St.
  • 6 – Bleecker St. and Canal St.

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